Making Our Mark
As we continue to grow in the Asia Pacific region, we play an even bigger role in Corporate Social Responsibility.
Besides giving back to the community through financial donations, UOB firmly believes that its staff should also be actively engaged in the community through volunteer activities.
Initiated by Mr Wee Ee Cheong (Deputy Chairman and CEO of UOB Group), UOB Heartbeat – UOB’s staff volunteerism programme – kicked off with the Heartbeat Run/Walk in March 2007 to raise funds for UOB’s beneficiaries in Singapore.
Following suit, UOB (Malaysia) organised its first Heartbeat Run/Walk in 2008 and it has been an annual event ever since. Funds were raised for two notable non-governmental organisations (NGOs): P.S The Children and StART Society.
- For more information on P.S The Children, please click here.
- For more information on StART Society, please click here.
In running the UOB Heartbeat staff volunteerism activities, the bank hopes to achieve the following:
- Fulfil corporate social responsibility
- Leverage on staff volunteerism to extend UOB's company values: In pursuing business goals, there is a need to look after the people we work with and help the communities we operate in. This is achieved by giving back to the communities “with no strings attached.”
The objective of the UOB Heartbeat staff volunteerism programme is to ensure that volunteerism becomes a part of the organisation’s “DNA”, which all employees internalise and live by.