Our Mission Statement
Our mission is aligned to the principle that our parent company United Overseas Bank Limited ["UOB"] upholds - to be a Premier Bank in the Asia-Pacific region, committed to providing quality products and excellent customer service.

Our Objectives

• To be recognised as a leader in consumer and commercial banking services in the region with investment banking products in support.

• To provide Quality Products and Excellent Customer Service.

Our Business Strategies

• Acquisitions: To acquire banks in the region where there is a strategic fit. In each country, we intend to work with local partners and professionals to benefit from their knowledge of the indigenous environment.

• Niche Markets: To focus on increasing market share in certain niche customer and product segments in Malaysia.

• Strategic Alliances: To form strategic alliances with financial institutions as and when there are opportunities for mutual benefit.

• Electronic Banking: Intense research and development (R & D) to use the Internet for banking and e-commerce in our pursuit to develop a Virtual Bank.

• Branding: To build on the UOB brand in Malaysia.

• Bring Value To Customers:
  • To continually introduce innovative products of high quality that are customised to the needs of our customers and that are at competitive pricing
  • To give customers a fair deal
  • To show commitment to customers and to foster close customer relationships

• Sales Culture: To create a strong sales culture characterised by creative marketing and the pursuit of sales at every opportunity and for every bank activity/transaction.

• Channels And Processes: To rationalise, re-engineer and develop efficient and cost-effective distribution channels and processes.

Our Corporate Strategies

• Information Technology: To harness information technology with emphasis on the Internet, distribution channels and processes, relational database, data warehouse and data mining systems for management information and customer relationship management.

• Human Resource: To invest in the best people and to provide an environment that encourages and rewards their superior performance and enterprise. Recognising the importance of a strong service culture, our selection process will place emphasis on both EQ and IQ. We will maximise the performance of an individual by always encouraging the team, thereby maintaining a cohesive and productive work force. On their part, staff members are expected to perform according to the four Core Values of the Group, namely, Integrity, Teamwork, Trust & Respect and Performance Excellence.

• Service Culture: To promote a strong service culture within the organisation, distinguished by prompt and courteous response to customers' individual needs.

• Commitment And Entrepreneurship: To promote a corporate culture which encourages staff members to be entrepreneurial and committed, to take initiatives and be responsible and accountable for their actions. Staff members are encouraged to think and act like owners, and must strive to anticipate, not react, and to adapt to new challenges.

• Control Overheads: To exercise strict expense discipline and cost control of overheads.