Our Mission

Our Objectives

To be recognised as a leader in consumer and commercial banking services, with investment banking products in support.
To provide quality products and excellent customer service.

UOB Group Business & Corporate Strategies

• Target Markets: Focus on strengthening our lead in targeted customer and product segments in Singapore and the region.

• Organic Growth: Expand our businesses by leveraging on existing infrastructure in the various markets where we operate.

• Acquisitions: Selectively acquire banks in the region where there is a strategic fit. In each country, we will work with local partners and professionals to benefit from their knowledge of the indigenous environment.

• Strategic Alliances: Form strategic alliances with relevant business partners where there are opportunities for mutual benefit.

• Branding: Build on the UOB brand in Singapore and the region.

• Bring Value To Customers:
  • Continually introduce innovative and customised products of high quality at competitive pricing.
  • Give customers a fair deal.
  • Foster close customer relationships and commitment to customers

• Sales and Service Culture: Create a strong sales and service culture characterised by product innovation, creative marketing and high service quality at every customer touch point. Distribution channels are designed for the convenience of the customers.

• Human Resource: Invest in the best people and provide an environment that rewards superior performance. Staff are encouraged to be entrepreneurial and highly engaged in a cohesive and productive environment that emphasises our Core Values of Integrity, Teamwork, Trust & Respect, and Performance Excellence.

• Technology and Operations: Harness leading edge technology to support business strategies, with continual re-engineering of processes for cost-effective solutions and operational efficiency.

• Managing Cost Efficiency: Exercise care and prudence in the management of expenses and overhead costs.