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Introduction > Corporate Profile > Our Mission


Our Mission, Objectives & Strategies
Keeping you informed


Our Mission

Our mission is aligned with our parent company’s mission to be a premier bank in the Asia-Pacific region, committed to providing quality products and excellent customer service.

Our Objectives

  • To be recognised as a leader in consumer and commercial banking services, with investment banking products in support.
  • To provide quality products and excellent customer service.

UOB Group Business & Corporate Strategies

  • Target Markets: Focus on strengthening our lead in targeted customer and product segments in Singapore and the region.

  • Organic Growth: Expand our businesses by leveraging on existing infrastructure in the various markets where we operate.
  • Acquisitions: Selectively acquire banks in the region where there is a strategic fit. In each country, we will work with local partners and professionals to benefit from their knowledge of the indigenous environment.
  • Strategic Alliances: Form strategic alliances with relevant business partners where there are opportunities for mutual benefit.

 

  • Branding: Build on the UOB brand in Singapore and the region.

  • Bring Value To Customers:
    • Continually introduce innovative and customised products of high quality at competitive pricing.
    • Give customers a fair deal.
    • Foster close customer relationships and commitment to customers

  • Sales and Service Culture: Create a strong sales and service culture characterised by product innovation, creative marketing and high service quality at every customer touch point. Distribution channels are designed for the convenience of the customers.

  • Human Resource: Invest in the best people and provide an environment that rewards superior performance. Staff are encouraged to be entrepreneurial and highly engaged in a cohesive and productive environment that emphasises our Core Values of Integrity, Teamwork, Trust & Respect, and Performance Excellence.

  • Technology and Operations: Harness leading edge technology to support business strategies, with continual re-engineering of processes for cost-effective solutions and operational efficiency.

  • Managing Cost Efficiency: Exercise care and prudence in the management of expenses and overhead costs.



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