Press Release 2006

UOB Re-Launches The UOB Lady's Card And introduces the UOB Lady's Platinum

Kuala Lumpur, 10 March 2006 - In a world where only the fairest rule, United Overseas Bank (Malaysia) Bhd [UOB Malaysia] is embarking on an aggressive campaign that will reinforce the UOB Lady's Card as the preferred card for women in Malaysia.

Said Chan Kok Seong, Chief Executive Officer (CEO), UOB Malaysia, "Since the launch of the UOB Lady's Card in Malaysia in August 2003, the UOB Lady's Card has appealed to many trendy and modern women and has remained the icon for style, flair and imagination. The campaign is timely as it seeks to redefine products and services to cater to what women really want".

In line with the re-launch, UOB Malaysia also introduced a new member of the Lady's Card, the UOB Lady's Platinum. Added Chan, "The new UOB Lady's Platinum was designed to cater to women who have achieved it all and are seeking a new perspective to their everyday lives. Card members can expect enhanced femininity, style and aesthetics in the new UOB Lady's Platinum".

The "I am Woman" campaign seeks to introduce new aesthetics and features that will further increase the versatility of the card. With 5 new reinforced service pillars, both the UOB Lady's Card and the new UOB Lady's Platinum will epitomize the best that will be accorded to card members from shopping and fashion, beauty and grooming, spa and fitness, travel and wellness.

Said Yap Kok Tee, General Manager, Credit Card Centre, UOB Malaysia, "Prior to the re-launch, we invested a lot of time and resources to discover and re-discover what is high on every woman's wish list. From the exotic, the stylish and to the pleasure seekers, we are confident that the UOB Lady's Card will inspire women card holders to follow their hearts where rules have no place!"

The attractive "I Am Woman" branding campaign will be captured on press ads, television commercials (TVC) and the sponsorship of the second season of highly popular Desperate Housewives on 8TV.

The UOB Lady's Cards are also free from annual fees. To qualify for that, all card members need to do is to charge a minimum of RM80 a month on their UOB Lady's Card and RM150 on their UOB Lady's Platinum.

To further reward existing and new card members, UOB Malaysia is giving away a Mercedes Benz A170 as the grand prize in the UOB Lady's "I Am Woman" contest. Other prizes include an all-expense paid holiday for 5 lucky winners, 10 Dior Christal Pink Sapphire designer timepieces and 10 The Love Diamond Private Graffiti pendants.

Interested applicants are encouraged to call UOB121 at 03-26128 121 (KL), 07-2881 121 (JB) or 04-2401 121 (Penang) for further information on how to apply for the UOB Lady's Card and the UOB Lady's Platinum.

 

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