Press Release 2007
UOB Vox Card Members Party Up A Storm In JB!
Johor Bahru, 21 July 2007 - About 200 UOB VOX Card members with their friends had the time of their lives in the exclusive private party at the hottest hangout in JB - Dolce Club at The Zon! The party was hosted by United Overseas Bank (Malaysia) Bhd [UOB (Malaysia)] to reward its UOB VOX card members with an exciting night to remember. The atmosphere was charged up a few notches with an energetic opening performance and groovy music. With the party themed "Musiq 'n Moves" and coupled with the "Sexy Black" dress code, Dolce Club is definitely the place to be last Saturday!
True to their sense of style, UOB VOX Card members came dressed to their best! These trendsetters and fashionistas dazzled as they arrived on the red carpet. After the grand entrance, the UOB VOX Card members smoothly put on their dancing shoes to emerge as "Best Dancer of the Night". Shy was not in the vocabulary for the participants as they put up one lively performance after another, much to the glee of the audience who were seen cheering their favourites on!
The glamorous night was aptly capped off with a "Best Dressed" competition. Participants were seen doing their version of catwalk and striking model poses on the dance floor to deafening applause from the crowd. The distinction of being the "Best Dressed" UOB VOX Card member, and a Kenneth Cole "Reaction" designer watch, eventually went to Bibi Tan Yen Yie and Ryu Lau Jiun You. Well done for their efforts!
Lucky draws were held throughout the party, keeping the UOB VOX Card members tuned in to the fabulous prizes given away such as Phillips DVD players, Phillips/Nike Digital Audio players, and GSC movie vouchers! Grooving to the most happening music, the crowd was enthusiastic and danced the night away.
The party is the second in a series of three private parties lined up this year especially for UOB VOX Card members. The first party was held in Kuala Lumpur and the finale party will be the climax in Kuala Lumpur in October.
For an exclusive invite to the finale party in KL, UOB VOX card members will just have to spend RM450 or more from 28 August to 28 September 2007. Invited card members can also bring four friends to join in the fun and party all night long! The first 400 UOB VOX card members who spent more than RM450 will receive four movie vouchers as well.
The UOB VOX private party served to reinforce the image and branding of VOX Card as the preferred card for the hip and happening. In addition, this campaign was part of UOB (Malaysia)'s continuous commitment to expand and enhance the benefits and special privileges offered exclusively for UOB VOX Card members.