Press Release 2007
UOB Vox Card Member's Painted "Maison" Red!
Kuala Lumpur, 10 May 2007 - UOB VOX Card members had the time of their lives in the exclusive private party at the hottest hangout in KL - Maison! The party, themed "Glitz 'N Glam" and coupled with the daringly-titled "Glamorously Red" dress code, was thrown by United Overseas Bank (Malaysia) Bhd [UOB (Malaysia)] in April to reward its UOB VOX card members with a night to remember. With the turntables being helmed by funky DJ Reggie and DJ Sam and the dance floor ruled by Jiggie as emcee for the night, Maison practically churned with energy and excitement as the party continued.
True to their sense of style, UOB VOX Card members turned into trendsetters and fashionitas as they dazzled the red carpet with sizzling red, hot outfits. After the grand entrance, the UOB VOX Card members did not disappoint as they put on their dancing shoes to emerge as "Best Dancer of the Night". Shy was not in the vocabulary for the participants as they put up one lively performance after another, much to the glee of the audience who were seen cheering their favourites on!
The glamorous night was aptly capped off with a "Best Dressed" competition. Participants were seen strutting their unique style and striking model poses on the dance floor to deafening applause from the crowd. The distinction of being the "Best Dressed" UOB VOX Card member, and a Kenneth Cole designer watch, eventually went to Yannie and Teoh. Well done for their efforts!
Lucky draws were held throughout the party, keeping the UOB VOX Card members tuned in to the fabulous prizes given away such as digital cameras, Nike T-shirts and digital audio players! Grooving to the most happening music, the crowd was enthusiastic and proved to be receptive to emcee Jiggie's hilarious gigs.
The party is the first in a series of three private parties lined up this year especially for UOB VOX Card members. The second party is scheduled to hit Johor Bahru in the middle of this year, while KL would again be the stop for UOB (Malaysia) to bring down the curtain on the private parties for 2007 with a big bang!
The UOB VOX private party served to reinforce the image and branding of VOX Card as the preferred card for the hip and happening. In addition, this campaign was part of UOB (Malaysia)'s continuous commitment to expand and enhance the benefits and special privileges offered exclusively for UOB VOX Card members.
It was also to reward card members for their continuous support as they were entitled to the entry tickets of this exclusive party when they spend minimum RM400 within 15 February to 14 March 2007. Invited UOB VOX Card members can bring five friends along for the private party. During the campaign period, UOB (Malaysia) also gave out a RM300 Maison voucher every day to the top daily spenders.