Press Release 2007

Privileged Shopping for UOB Privilege Banking Customers UOB (Malaysia) Launches "Live the Privileged Life @ BSC"

Kuala Lumpur, 10 September 2007 - United Overseas Bank (Malaysia) Bhd ["UOB (Malaysia)"] brings a new meaning to the term "privileged" at today's press launch when the bank unveils its "Live the Privileged Life @ BSC" campaign in Bangsar Shopping Centre.

"Through this campaign, our Privilege Banking customers will enjoy various exclusive services extended to them to make their shopping a truly privileged experience. They will be able to enjoy the luxury of a having a Personal Shopper, groceries delivery service to their homes and valet parking service to make their shopping in Bangsar Shopping Centre (BSC) a pleasant experience. All these privileges are complimentary, courtesy of UOB (Malaysia) Privilege Banking. Also, our customers are entitled to exclusive discounts of up to 70% at selected merchants of BSC," said Mr. Khoo Chock Seang, Senior Vice President and Head of Sales Management, Personal Financial Services Division, UOB (Malaysia) Bhd.

"We believe our Privilege Banking customers deserve only the best in life. This privileged shopping concept at BSC is part of our exclusive rewards programme that we developed to reward our customers for their continuous support towards UOB (Malaysia). We are constantly on the lookout for more opportunities to reward our Privilege Banking customers," added Mr.Khoo.

This "Live the Privileged Life @ BSC" is running from 16 August to 31 December 2007 at Bangsar Shopping Centre. This new campaign is part of UOB (Malaysia)'s "Live the Privileged Life" campaign launched in July 2007 to increase brand awareness of UOB Privilege Banking and reward customers with exclusive privileges.

According to Dato' Mohan Karthigasu, General Manager of Asset & Property Management, Bandar Raya Developments Bhd (BRDB)," Our partnership with UOB (Malaysia) is certainly befitting of the lifestyle and expectations that our customers are accustomed to here at BSC. With this partnership, UOB (Malaysia)'s discerning Privilege Banking customers can look forward to enjoying a great shopping experience, coupled with a range of complimentary services including a personal shopper, a groceries delivery service and valet parking. Moreover, customers will be able to take advantage of the exclusive discounts and privileges at participating outlets here at BSC throughout the campaign period. It certainly reaffirms the benefits of being a UOB Privilege Banking customer!"

Privileges Offered in "Live the Privileged Life @ BSC"

Existing UOB Privilege Banking customers have to present their PB Platinum/Gold credit cards or ATM cards to enjoy the exclusive privileges offered in Bangsar Shopping Centre.

UOB Privilege Banking is a priority banking service by UOB (Malaysia) that is targeted at individuals in the affluent market. UOB Privilege Banking membership is extended to customers with a minimum deposit of RM300,000 which includes deposits, investment and wealth management products. Members enjoy a host of exclusive privileges and hassle-free banking at the UOB Privilege Banking Centre and the assistance of dedicated Relationship Managers. There are currently 21 UOB Privilege Banking Centres throughout Malaysia.

For further information on how to be a UOB Privilege Banking customer and enjoy the luxuries of privileged shopping, visit our website at or call our 24-hour Privilege Banking line at 03-2732 4332.


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