Press Release 2013

Porsche Cayenne prize drives UOB cards billings by record 20 per cent

Lucky winner drives away a new Porsche Cayenne for her birthday

KUALA LUMPUR, 29 March 2013 - United Overseas Bank (Malaysia) Bhd (UOB Malaysia) posted a record increase of 20 per cent in its cards1 billings2 during its three-month "UOB Drive Away With A Porsche Cayenne" contest, which was held from 26 October 2012 to 31 January 2013.  Besides the historic high billings, acquisition of cards also doubled during the contest period with more than 28,000 new cards issued to eligible customers.

Mr Kevin Lam, Managing Director and Country Head of Personal Financial Services of UOB (Malaysia) said, "This contest is part of our rewards programme to give our customers the opportunity to enjoy exclusive privileges and benefits.  The increase in our cards billings and acquisition is demonstration that cardmembers are looking for great values and opportunities such as winning a luxury car worth RM700,000.  With our focus on having a robust rewards programme for retention and acquisition, we expect to increase our billings market share further this year." 

The lucky winner of the "UOB Drive Away With A Porsche Cayenne" contest is Ms Kang Seok Lin, 42, who received the keys to her new car at a prize presentation ceremony held at Bangsar Village II, Kuala Lumpur.

Porsche Cayenne a unique lifestyle reward and a great birthday gift
An elated Ms Kang, who will be celebrating her birthday early next month, could not believe her early birthday present in the form of a RM700,000 Porsche Cayenne Tiptronic S.  

"This is the best birthday gift from UOB.  I always use my UOB card to make payments for my purchases and bills because of the fantastic rebates and rewards. I knew that the more I used it, the higher my opportunity to win, but I certainly did not expect to win the Grand Prize!" said Ms Kang, a finance manager.

The "UOB Drive Away With A Porsche Cayenne"contest was held alongside the UOB Weekly Giveaway Contest, where 22 Apple iPhone 5s and 77 Panasonic Lumix cameras were up for grabs.  During the contest period, UOB cardmembers who used their UOB cards for local transactions automatically qualified for one entry for each RM50 they swiped on their cards, while overseas transactions earned 10 entries for each RM50 swiped.

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1 Cards include both credit and debit cards.
2 Billings refer to all spend on credit and debit cards, including cash advance.


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